GoldRun

Bloomberg TV introduces Loreal’s Women in Digital Competition Winners

goldrun — Mon, 23 Jul 2012 18:06:45 +0000

July 20 (Bloomberg) — L’Oreal recently launched its first ever Women in Digital competition, created to highlight female entrepreneurs making moves in the tech world. Sara Eisen spoke with two of this year’s winners, along with Bloomberg’s Karin Klein.

L’Oreal Spotlights Female-Led Digital Startups With NEXT Generation Awards

goldrun — Wed, 18 Jul 2012 17:46:04 +0000

After creating an innovation fund last year, L’Oreal executives sought out digital-marketing startups for projects to use it with, only to find that companies it wanted to work with were often hard to identify — and that few were headed by women.

To address both issues, L’Oreal earlier this year launched its NEXT Generation Awards to honor five women leading groundbreaking digital-technology companies, assembling a judging panel including Arianna Huffington and Facebook VP-Global Marketing Solutions Carolyn Everson. The first winners were honored July 17 in New York.

The first set of NEXT Generation winners, whose companies are “very very likely” to win work at least on pilot projects for L’Oreal, according to Mr. Speichert, include:

Vivian Rosenthal, founder and CEO of GoldRun, a mobile platform with a GPS-enabled virtual camera that lets users share branded augmented-reality photos and accompanying messages on social networks, earning rewards and discounts from marketers.

Augmented Reality Makes You a French Soccer Champion

goldrun — Tue, 17 Jul 2012 15:05:24 +0000

The Trophee des Champions promotion is a partnership between France’s Ligue de Football Professionnel,Front Row Marketing and the augmented reality app GoldRun, which also powered the Giants’ Super Bowl promotion. The Trophee des Champions goes to the winner of an annual matchup between two of France’s top domestic clubs.

Released in advance of a July 28 championship match between French clubs Montpellier and Olympique Lyonnais at New York City’s Red Bull Arena, it’s the first time augmented reality has been used to engage fans and promote an international sporting event. But when the Giants introduced the concept in May, seeing it catch on with the wider sports world wasn’t hard to imagine.

“Ice Age” Movie Opens With Double Dose of Augmented Reality

goldrun — Mon, 16 Jul 2012 16:06:37 +0000

In addition to the expected kids’ marketing tie-ins such as a McDonald’s Happy Mealpromotion, Ice Age: Continental Drift opens in movie theaters today with a mobile campaign it hopes moviegoers will find cool: GoldRun’s augmented reality mobile app.

Using the free photo app, available for iPhone and Android, fans can pose with more than a dozen characters, including Scrat, narrated by Chris Wedge, Manny (Ray Romano), Diego (Dennis Leary) and Sid (John Legquizamo), from the fourth film (expected to top the box office this weekend) in the wildly popular Ice Age series.

The Goldrun app lets brands and advertisers populate the mobile space as fans and consumers share their photos on social networks and spread the word virally.

How Augmented Reality Is Shaping the Future of Retail

goldrun — Wed, 20 Jun 2012 20:23:34 +0000

GoldRun makes it possible to reach a global population, or to geo-target audiences accordingly. The company can customize memorable AR-based experiences that users want to share on Facebook and Twitter. Clients, from international clothing stores to movie studios, are flocking to use the GoldRun platform and reach socially connected customers …

Read the full article here

GoldRun is now available on Android, and optimized for Tablets!

goldrun — Fri, 18 May 2012 19:48:41 +0000

We’re happy to celebrate the launch of GoldRun 3.0, our debut on Android and optimization for tablets with the New York Giants virtual Super Bowl Ring campaign. With V3.0 we’ve streamlined navigation, added more AR control, and introduced built-in Rewards storage. Welcome Android and iPad 3 users to the coolest way to share your pics and earn rewards from the teams, labels and movies you love.

Download the iOS App here, or the Android App here.

Giants Fans, Now You Can Wear a Super Bowl Ring Too

goldrun — Wed, 16 May 2012 16:09:46 +0000

New York Giants fans followed their team through an up-and-down regular season and dramatic playoffs to an eventual NFL championship in January.

Now, the team is rewarding that loyalty in impressive fashion — with an augmented reality app that lets fans virtually try on and snap photos with the team’s Super Bowl rings and trophy.

You can share to Facebook and Twitter directly from GoldRun, or save the photos for yourself. Mashable got a sneak preview of the feature and found it easy and fun to use. Nilay Shah, the team’s director of digital media, says breaking new ground with the augmented reality Super Bowl rings was an easy decision. “This just seemed like the right thing to do,” he told Mashable. “We’re taking something sacred to the organization and letting fans do something they couldn’t do before.”

Read full article here

Make the Stage 2012 for New York Internet Week

goldrun — Tue, 03 Apr 2012 20:10:42 +0000

Vivian Rosenthal, GoldRun Founder & CEO will be part of the Mobile Experts during New York Internet Week’s Make the Stage 2012 from May 14th – 21st!

Learn more about the event here.

GoldRun & Augmented Reality Retailing

goldrun — Tue, 03 Apr 2012 19:36:13 +0000

Despite launching less than a year ago, NY-based GoldRun – a creative technology-based company, specializing in mobile augmented reality – has produced some of the most successful and inspiring virtual retail campaigns to date. Stylus talks to founder and CEO Vivian Rosenthal about how to handle an impending virtual future.

Read full report here.

Mr Porter Launches Global Augmented Reality Fashion Hunt

goldrun — Thu, 15 Mar 2012 22:03:04 +0000

Men’s apparel retail site Mr Porter, which we dubbed one of the three best personifications of the content and commerce model, is staging a mobile treasure hunt across five cities to celebrate its first birthday.

After debuting in Sydney, the treasure hunt kicks off in New York Friday and runs until March 22. Paris (March 23 to 29), London (March 30 to April 5) and Hong Kong (April 6 to 12) will follow.

Interested parties are invited to download augmented reality app Goldrun [iTunes link] to participate. The app will guide users to locations in each city, where Mr Porter shopping bags will appear — via augmented reality — on their phones. Each bag will contain a prize, such as Lanvin sneakers, Paul Smith cufflinks or a pair of A.P.C. jeans.

Read full article here.