Ad Your Voice, a project featuring Bill Maher, Scarlett Johannson, and award-winning producers at Park Pictures, is designed to amplify the voices of moderate and Democratic voters.

Ad Your Snap, hosted on the GoldRun app platform uses mobile technology to inspire social change, providing an innovative way to use smartphones and social media to drive widespread support for President Barack Obama’s reelection. The best photos will be posted on Facebook, or  made into a stop-motion video and circulated on YouTube and Facebook.

Just in time for the back-to-school rush, Axe and GoldRun released the Axe: Shower Photobooth. Axe buffs can pose with their favorite Axe Angel and show how strong the Axe Effect really is.

Pose with your favorite Kraft Foods characters and products, and then share the fun with your family and friends.

See more photos here

Ligue 1 Champions, Montpellier, will kick off the 2012-2013 season by battling storied French Club and current French Cup holders, Lyon, for the Trophée Des Champions at Red Bull Arena on July 28th, 2012. To celebrate this historic match on American soil, the teams are inviting fans from around the world to pose with their trophies and gear. Supporters will share pics to enter contests in which they can win a VIP ticket package to the game.

Hosting a groundbreaking film experience, GoldRun is taking the characters of Ice Age: Continental Drift out of the theater and into people’s homes. Families and kids around the world are able to play and take pictures with Scrat, Ellie, Diego, Shira and other favorite characters from the film.

Shaq’s help has been enlisted to promote the new C by Courvoisier cognac.

In bars throughout selected US cities, Courvoisier will be summoning Shaq to pose with those lucky enough to get a taste of the new C by Courvoisier cognac. Using the GoldRun app brand ambassadors will be able to pretend they’re Shaq for a day, hang out with him or put on some Courvoisier head gear.

Executive producer and host of Bravo’s Watch What Happens: Live, Andy Cohen, hits the streets of Chicago through GoldRun’s augmented reality app.

Adding a new element to the already popular late-night interactive Bravo talk show, the campaign launches a contest for Chicago inhabitants and visitors to find Andy Cohen at bus stops around the windy city.  Fans can pose and interact with an AR image of the celebrity host through the GoldRun app and post their pictures on popular social networks.  Each time a fan uploads a picture of them with Andy, they automatically enter for a chance to win a trip to New York City to see Watch What Happens: Live, well, live.

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As part of MR PORTER’s first birthday celebration, the UK-based fashion company partnered with GoldRun to launch a Global Treasure Hunt to give fans a chance to win fashionable prizes.

Taking place in five major cities around the world, the treasure hunt kicked off in Sydney with the goal of finding the signature MR PORTER bag at specific hand stores and bars.  Once found, fans could take a picture of the found treasure, allowing them to enter daily contests to win prizes from the store.  Winners received items ranging from Lanvin sneakers to a Mulberry wallet during the week that their city hosted the promotion.  After premiering in Sydney, the campaign traveled to New York, Paris, London, and ended its run in Hong Kong. Fashion fans from around the world took part in celebrating the first anniversary of their favorite MR PORTER.

In celebration of Carnivale 2012, Heineken brings AR photobooths to bars and restaurants across North America, South America, and the Caribbean.

Brand ambassadors snap festive photos of revelers wearing virtual, Carnivale-themed masks and headdresses at photobooth stations in popular nightlife destinations. GoldRun-powered iPads capture the photos and broadcast them to designated large-screen monitors at each location, attracting others to join in the fun. Ambassadors email the commemorative photos in-app to patrons so they can easily share them with their friends.

This traveling campaign will extend through most of 2012.

Nike and Finish Line joined forces to introduce an exclusive pack of Air Max sneakers in 106 malls across the US.

The Air Max ‘Flash Pack’ is an exclusive collection of sneakers only available at Finish Line. To support the launch, Nike placed virtual sneakers from the pack outside Finish Line mall locations during the holiday shopping season.

A network of video billboards directed Air Max fans to capture a virtual shoe in front of Finish Line for a chance to win their favorite pair. A different AR shoe was featured each day, and players could head back repeatedly to increase their chances of winning. Up to 15 winners were announced each day.

Swarovski Elements brought a virtual collection of designer collaborations to Los Angeles as part of their “Let it Sparkle” holiday takeover of Rodeo Drive

To promote a new Swarovski Elements collection, virtual editions of their crystal-embedded products were placed outside participating retailers along Rodeo Drive. Participants used GoldRun to take a photo in a sparkling crystal snowstorm or “try on” the various designer collaborations from Anne Fontaine, Baracci, Bebe, Escada, Frette, La Perla, Missoni, Stephen Webster and Stuart Weitzman.

Shoppers who viewed the sparkling merchandise through the GoldRun app shared their favorite items on Facebook and Twitter, then received digital vouchers for an instantly-available free holiday gift. An interactive, physical sculpture – a shimmering spiral of 55,000 Swarovski crystals with embedded electronic screens  – displayed the #LetItSparkle tweets from the campaign. Rodeo Drive never looked so glitzy.

To celebrate The Smurfs Movie release on Blu-ray and DVD, Sony Pictures Home Entertainment partnered with GoldRun to bring virtual Smurfs to families around the world.

The promotion lasted for three weeks and took place in 12 countries simultaneously around the world. Fans posed with AR Smurfs in lifelike photos that they shared with their friends and families. After taking a photo, users were granted special access to purchase The Smurfs Movie box set.

Check out more Smurfs pics on our Facebook.

Since a new Smurf was released each week, fans returned to the promotion again and again to find their favorite Smurf. The campaign ended with the reveal of Gutsy Smurf, a brand new character introduced in The Smurfs Movie.

By the end of the campaign, thousands of fun Smurfs photos had been captured and shared.

Ford hosted an augmented reality (AR) experience on GoldRun to promote the new 2013 Ford Escape. Participants were entered to win daily prizes in addition to a grand prize Living Social Escape vacation.

The campaign kicked off with the L.A. Adventure, a 3-day scavenger hunt set in downtown Los Angeles during Blog World Expo 2011. Users captured a unique AR object each day, unlocking exclusive content for a chance to win daily prizes and enter into the grand prize sweepstakes.

A nationwide extension began days later. It featured a series of challenges, each with a two-day duration, leading up to the final grand challenge – an AR puzzle that unlocked an exclusive video reveal of the 2013 Ford Escape. Daily prizes such as gift cards were awarded to randomly-selected users, and each participant was entered into the grand prize sweepstakes for a dream vacation.

By the end of the campaign, thousands had participated across the country and the promotion generated loads of press and exposure for Ford.

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NBC Look the Part Be the Part from GoldRun on Vimeo.

NBC and Bloomingdale’s teamed up to promote the new Fall lineup of NBC shows. The promotion brought the stars to every Bloomingdale’s nationwide, inviting fans to step onto the red carpet and pose with the stars.

Objective Get Bloomingdale’s shoppers around the country to engage with a new crop of primetime NBC shows.

Solution GoldRun placed AR celebrities and accessories at every Bloomingdale’s nationwide during a Fashion’s Night Out party at Bloomingdale’s stores nationwide. Fans and shoppers posed and interacted with the characters for three weeks at their local Bloomingdale’s, entering to win a walk-on role in an NBC show as well as shopping sprees and gift cards. 20,000 images were captured, 10,000 were shared, and Bloomingdale’s added 5,000 new contacts to their rolodex.

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Check out more True Blood pics on our Facebook.

Fans at Comic-Con San Diego interacted with virtual versions of the True Blood cast leading up to the show’s season premiere.

Objective Engage True Blood’s biggest fans and build awareness for the upcoming season without the support of a costly, dedicated booth at the event.

Solution Augmented Reality versions of the True Blood talent were placed at the most desirable and heavily trafficked areas throughout the Convention Center and its surroundings. Delighted fans posed with their favorites, then returned to find new characters each day.

HBO was so happy with the promotion’s success that they expanded it to excite fans across the world for the show’s season finale. This expansion allowed participants to hang out with the characters in their own homes.

Flavorpill, known for curating the best cultural events in cities across the country, celebrated the culmination of Internet Week NY with a virtual tour of their favorite locations.

Objectives Demonstrate the value of Flavorpill venue partnerships to potential partners during Internet Week.

Solution GoldRun created an eight-stop tour of Flavorpill’s venue partners, bringing participants to the hippest music, art, and nightlife venues in Manhattan, Brooklyn, and Queens. Players who captured virtual objects at all the venues were invited to an exclusive VIP party at the Bell House in Brooklyn, hosted by performance art collective CHERYL.

Tommy Hilfiger’s world-touring pop-up Hamptons beach house landed in New York City and Los Angeles in spring 2011, celebrating the launch of the Prep World collection. Tommy tasked GoldRun with creation of an interactive campaign to bring their online interactions to the real world.

Objectives Tommy’s campaign aimed to reinforce their position as an authority on all things preppy while injecting a youthful twist to the usual spring shopping experience.

Solution Users played photographer, model, and stylist in GoldRun’s  virtual fitting rooms and preppy style booths. A curated city guide expanded the reach of the collection’s physical showcase to carefully selected locations around the city in a partnership between Tommy and The Official Preppy Handbook author Lisa Birnbach.

Find Brooklyn Decker from GoldRun on Vimeo.

GoldRun launched their first-ever nationwide campaign in a pilot program with Esquire Magazine that brought February covergirl Brooklyn Decker to over 700 Barnes & Noble magazine aisles across the country.

Solution Once fans found the cover model hanging out in the magazine aisles at their local Barnes & Noble, they were invited to become part of the story by taking pictures with virtual versions of her and sharing them on Facebook.

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To support their Fall/Winter collection launch in 2010, H&M partnered with GoldRun in the first pilot program using the GoldRun prototype.

Objective Support the debut of H&M’s Fall/Winter 2010 collection

Solution Participants tried on select items, playing model, stylist and photographer, then showed off their H&M looks on personalized v-catwalks. Their favorite images could be shared on Facebook to create custom lookbooks. Rewards included a 10% discount on the garments and entry to a daily $200 giftcard drawing.

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The Airwalk Invisible Pop Up Store from GoldRun on Vimeo.

Based on the success of GoldRun’s collaboration with H&M, Young & Rubicam approached GoldRun to produce the first-ever virtual pop-up store to support Airwalk’s relaunch of the Jim, a shoe created in the early 90’s for kids who loved skating and surfing. For the promotion, GoldRun brought the shoe to places where those kids hang out – Washington Square Park, New York City and Venice Beach, Los Angeles.

Objective Using a very limited budget, connect with the brand’s DNA in an innovative way to relaunch a classic lifestyle shoe.

Solution Operating virtually enabled Airwalk to reach their core audience at the places they hang out. The story was seeded to a few carefully selected bloggers, resulting in an explosion of buzz surrounding the campaign. The virtual store – open for one day only – was able to sell all 600 pairs of the limited edition sneakers. The campaign inspired 26,000 tweets and netted $5,000,000 of earned media. Their e-commerce store had its busiest week ever.

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