Nike Air Max Flash Pack
Nike and Finish Line joined forces to introduce an exclusive pack of Air Max sneakers in 106 malls across the US.
The Air Max ‘Flash Pack’ is an exclusive collection of sneakers only available at Finish Line. To support the launch, Nike placed virtual sneakers from the pack outside Finish Line mall locations during the holiday shopping season.
A network of video billboards directed Air Max fans to capture a virtual shoe in front of Finish Line for a chance to win their favorite pair. A different AR shoe was featured each day, and players could head back repeatedly to increase their chances of winning. Up to 15 winners were announced each day.