Esquire – Find Brooklyn Decker

Find Brooklyn Decker from GoldRun on Vimeo.

GoldRun launched their first-ever nationwide campaign in a pilot program with Esquire Magazine that brought February covergirl Brooklyn Decker to over 700 Barnes & Noble magazine aisles across the country.

Solution Once fans found the cover model hanging out in the magazine aisles at their local Barnes & Noble, they were invited to become part of the story by taking pictures with virtual versions of her and sharing them on Facebook.

“Ms. Decker wasn’t actually there but by using GPS technology developed by GoldRun customers could see her in various poses in over 700 stores. As exciting as this was for Barnes & Noble customers, what it portends for marketers is potentially staggering.” - Fast Company

“Esquire is promoting its February issue by letting fans of cover girl Brooklyn Decker ‘photograph’ her posing with their friends.” - Creativity

“Unlike virtual reality, which is entirely simulated, the term for the what’s being orchestrated by GoldRun is augmented reality – placing virtual elements into real-world settings in real time.” - The New York Times