Airwalk
GoldRun and Young & Rubicam created the world’s first invisible pop-up store brought limited edition Airwalk sneakers directly to the biggest skate & surf spots in the country. Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA.
Bloomingdale's / NBC
NBC and Bloomingdale’s teamed up to promote the new Fall lineup of NBC shows. The promotion brought the stars to every Bloomingdale’s nationwide, inviting fans to step onto the red carpet and pose with the stars.
Esquire
Esquire magazine and GoldRun teamed up to place a virtual Brooklyn Decker in every Barnes & Noble in America.
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GoldRun is an Augmented Reality platform that transforms traditional digital media placements into immersive and immediately shareable brand-consumer engagements: GPS-Linked Virtual Photobooths. Users share their branded AR photos and accompanying messages on various social networks to earn rewards including discounts & vouchers, instant win prizes, access to exclusive media and the ability to advance order products.
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