NY Giants
Four-time Super Bowl Champions unite with GoldRun to bring Augmented Reality to the NFL. To celebrate the unveiling of their Super Bowl XLVI championship ring, the New York Giants are inviting fans to share in the moment. Big Blue die-hards around the world will be able to virtually “try on” and take photos with the newly revealed Tiffany & Co.-designed ring, as well as each of the team’s three previous Super Bowl rings, using the free GoldRun mobile application. Participants will also be able to pose with the coveted Lombardi Trophy.
Ice Age: Continental Drift
Hosting a groundbreaking film experience, GoldRun is taking the characters of Ice Age: Continental Drift out of the theater and into people’s homes. Families and kids around the world are able to play and take pictures with Scrat, Ellie, Diego, Shira and other favorite characters from the film.
Bloomingdale's / NBC
NBC and Bloomingdale’s teamed up to promote the new Fall lineup of NBC shows. The promotion brought the stars to every Bloomingdale’s nationwide, inviting fans to step onto the red carpet and pose with the stars.
About
GoldRun is a photo driven engagement platform that transforms traditional digital media placements into immersive and immediately shareable brand-consumer engagements: GPS-Linked Virtual Photobooths. Users share their branded UGC photos and accompanying messages on various social networks to earn rewards; including discounts & vouchers, instant win prizes, access to exclusive media and the ability to advance order products.
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